AI Readiness Pulse | Which AI stage is your team really in?

Ask five people on your marketing team how far along you are with AI and you’ll likely hear five different answers. One points to the copy tool everyone uses. Another mentions the new scoring model. Someone else asks who is actually checking the outputs.

That isn’t a failing. It’s what AI adoption looks like from the inside: progress happens in pockets, and nobody has the full picture. Until now.

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The AI Readiness Pulse

The AI Readiness Pulse is a free, 3-minute self-assessment for B2B marketing teams. Answer a short set of questions around 5 capability areas about how your team uses AI today, and you’ll see which of four maturity stages you’re in.

It’s built on the four-stage model from our report, The State of AI in B2B Marketing in 2026, drawn from live panel discussions in Silicon Valley and London with senior B2B marketing leaders. The report showed where the market sits. The AI Readiness Pulse shows where your team sits.

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The four stages at a glance

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Most teams in our research sat at Stage 02, and the step into governance is where programs stall. For a deeper look at each stage and why that gap matters, read the full report, The State of AI in B2B Marketing in 2026.

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How it works

1.       Answer a short set of questions. It takes about 3 minutes and covers five capability areas:

• AI Assisted Prospecting & Targeting
• Content & Campaign Automation
• Data & Signal Readiness
• Team Skills & Adoption
• Governance & Measurement

2.      See your stage and score straight away. You'll also see how your team scores in each capability area.

3.      Get your downloadable stage guide by email. It sets out one first move for each capability area, so you leave with a plan, not just a score.

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Find your AI stage

The teams that move fastest know exactly where they're starting from.

Three minutes is all it takes to find out where yours is.

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