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Privacy Policy UK

Background

ProspectBase respects your privacy and understands that you care about how your personal data is used. This policy describes the personal data we collect, how we use it, and the rights you have to control and protect your own personal data.

1. About ProspectBase

Who we are: ProspectBase Ltd of Wessex House, Teign Road, Newton Abbot, Devon, TQ12 4AA, United Kingdom (reg. number: 15492457).

What we do: ProspectBase provides business-to-business (B2B) lead generation & content syndication services to companies looking to promote their products and services to other businesses. We achieve this using email promotion, multi-channel content syndication, and telemarketing services.

Why we do it: It's our mission to enable businesses to promote their content more effectively to the right people in other businesses.

Contact Us: For any privacy or data protection queries, please email our team at privacy@prospectbase.com or write to us at: ProspectBase c/o Wessex House, Teign Road, Newton Abbot, Devon, TQ12 4AA, United Kingdom.

2. What Does This Notice Cover?

This Privacy Policy explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

3. What Is Our Lawful Basis For Processing Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, "the Data Protection Legislation") as 'any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier'.

Of the six lawful bases for processing Personal Data defined by the GDPR, the most appropriate lawful basis for the processing we do is legitimate interest. This is because:

  • Our lead generation services are designed to enable our customers to promote their offerings more effectively to the right people at other businesses: we only perform B2B lead generation.
  • The processing we do is highly unlikely to affect the fundamental rights and freedoms of the individuals whose data we process when we perform our lead generation services.
  • We only process personal information that is business-specific (B2B) data, not personal (B2C) data.
  • All of the information we collect, store and process is freely available in the public domain.

Other Lawful Bases that may apply:

  • As our customer, we rely on our contractual relationship to process your personal data to provide goods and/or services to you.
  • Should we rely on consent in any circumstances to process your personal data, you can easily withdraw your consent at any time by contacting us at privacy@prospectbase.com or by using any unsubscribe mechanism provided, such as an unsubscribe link in an email.
  • Where ProspectBase identifies prospective business contacts using directory tools or third-party data sources, any matching of professional attributes, such as job role, seniority or employer, is based on information self-declared by the data subject and is qualified through manual review by trained personnel before any marketing activity. ProspectBase does not rely on automated outputs as the basis for decisions affecting data subjects, and data subjects may exercise their right to object at any time under Article 21 of the UK GDPR by contacting privacy@prospectbase.com.

4. What Are My Rights?

Under the Data Protection Legislation, you have the following rights:

  • The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 1.
  • The right to access the personal data we hold about you. Part 10 will tell you how to do this.
  • The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 1 to find out more.
  • The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 1 to find out more.
  • The right to restrict, i.e. prevent, the processing of your personal data.
  • The right to object to us using your personal data for a particular purpose or purposes.
  • The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  • The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  • Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 1.

If you have any cause for complaint about our use of your personal data, please contact us first. We would welcome the opportunity to resolve your concerns. Should you wish to, you have the right to lodge a complaint with the Information Commissioner's Office.

5. What Personal Data Do You Collect and How?

We may collect and hold some or all of the personal and non-personal data set out in the table below, from the sources also set out in the table. We do not collect any 'special category' or 'sensitive' personal data or personal data relating to children.

Data Collected Data Sources
Identity Information including: First Name, Surname. Publicly Available Sources including but not limited to: LinkedIn, Google Cache, Company Websites, Networking Sites, Open Forums, News Sites, Our own Landing Pages, Information provided by our Client / Customer / Partner.
Contact information including: business email address, phone number (DDI and/or mobile). Publicly Available Sources including but not limited to: LinkedIn, Google Cache, Company Websites, Open Forums, News Sites, Our own Landing Pages, Information provided by our Client / Customer / Partner.
Business information including: business email address, Employer, Business Address, Industry, Company Size, IP Address. Publicly Available Sources including but not limited to: LinkedIn, Google Cache, Company Websites, Open Forums, News Sites, Our own Landing Pages, Information provided by our Client / Customer / Partner.
Profile information including: LinkedIn URL, marketing preferences, engagement statistics, website traffic information, cookie preferences. Publicly Available Sources including but not limited to: LinkedIn, Google Cache, Company Websites, Open Forums, News Sites, Our own Landing Pages, Information provided by our Client / Customer / Partner.
Data from third parties including: identity, contact, business, and profile information as above, firmographic, tech install, intent signal. Supplied by the appropriate 3rd Party via Contractual Agreement.
Legally required Information including: DPAs, LIAs, NDAs, Compliance Details, Insurance, Regulatory details. Supplied by the appropriate 3rd Party via Contractual Agreement or NDA or supplied by a regulatory body under the Legal lawful basis of processing.

6. How Do You Use My Personal Data?

The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do What Data We Use Our Lawful Basis
Administering our business. This includes day-to-day operations and outside of our primary purpose of providing Services it also includes:
  • Providing our customers with the confidence that we have access to accurate data that enables us to better promote their goods and services using direct marketing to the right people, decision makers, influencers, champions etc., in other businesses;
  • Ensuring we can keep accurate suppression lists in accordance with the appropriate data protection laws;
  • Where applicable helping us keep you up to date with our services, changes in policies and other important notifications;
  • Enabling you to interact with features or tools on our website or landing pages;
  • Providing you with the services we have and offering new services;
  • Improving your user experience;
  • Gathering analytics on usage and other statistics to improve features and functionality.
All data as defined in the table in Clause 5. Legitimate Interest, Contractual & Legal.
Providing our Services to clients / customers. All data as defined in the table in Clause 5. Legitimate Interests & Contractual.
Communicating with you: directly via email, or indirectly via landing pages on our content library (www.knowledge-cloud.com) or via email domains that fall under our content library brand. Contact Information; our website. Legitimate Interests & Legal.
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