Report | The State of AI in B2B Marketing 2026

67% of B2B buyers now say they prefer a rep-free buying experience.

That's not a forecast, it's already how your buyers behave, and it's the starting point for our latest report, The State of AI in B2B Marketing 2026.

Built from live panel discussions with senior B2B marketing leaders in Silicon Valley and London, the report includes voices from Dell, dentsu B2B, and Trilliad, layered against verified third-party research from Gartner, Forrester, and Microsoft.

Most organizations are stuck in the early stages of AI maturity, not because the tools aren't there, but because governance and data readiness lag adoption. That gap, more than any single tool or tactic, is the story of this report.

As one panelist put it plainly, "Everybody up here sounds like we know 100% what we're doing, but we actually don't. We're faking it till we're making it." That candor is exactly why we built this report around real practitioner conversations instead of another vendor survey.

Download the full report to see where the gap actually sits, and what to do about it.

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