AI is everywhere. Execution is what matters.

Hosted in the heart of Silicon Valley, ProspectBase brought together a select group of GTM and marketing leaders for a candid executive discussion on where AI is genuinely impacting pipeline - and where it's still falling short.

Rather than focusing on hype, the conversation centrered on practical implementation, operational realities and the evolving role of AI across modern revenue teams. From demand generation and buying signals to content engagement and GTM orchestration, the panel unpacked what's actually driving measurable outcomes inside enterprise organisations today.

The session featured perspectives from leaders across the B2B technology landscape, including 7Demand, Eleven Software, Crowdstrike, Couchbase and ProspectBase.