AI - Beyond The Hype

Tiffany Jackson is Global Director of Digital Demand Generation at Dell Technologies, where she leads global initiatives focused on scaling digital visibility, engagement, and conversion across Dell’s solution portfolio.

With 20+ years’ experience across corporate and start-up environments, she has built and led high-performing marketing functions spanning demand generation, paid media, global events, and e-commerce - consistently translating strategy into scalable execution. Operating in complex, global organisations, she brings a practical perspective on how to drive measurable growth at scale - balancing brand, performance, and operational efficiency in modern B2B marketing.

Tim Lamble is a 20-year B2B media professional focussed on delivering media that measurably impacts clients businesses across professional services, tech, telecoms, finance, travel, automotive, luxury & public sectors. As Managing Partner, he currently leads the media practice at dentsu B2B UK, recognised as the #1 UK B2B Marketing Agency 2026 by B2B Marketing.

Tim brings a practical perspective on how data and technology can enable more effective, human-centric marketing,  turning complexity into scalable growth.

Tony Larks has spent 25 years building marketing functions that didn't exist before he arrived - from early-stage growth to scaling beyond $150M ARR. At Tanium, he joined when the company was finding its feet and left when it was approaching $150M ARR, a decade of building a team, owning the budget, and delivering marketing-sourced revenue through constant innovation and compelling experiences. Today, as a Fractional CMO, he works with early-stage cybersecurity and AI companies, helping founders define what a high-performing marketing function should actually look like - from first hire to scalable growth engine.

Nikki Stenson is a senior marketing executive with 20+ years building high-performance marketing engines for B2B SaaS and enterprise software businesses, having held senior leadership roles at Oracle, McAfee, and a series of high-growth SaaS companies. She has been at the forefront of embedding AI into practical GTM workflows - introducing AI-powered processes that enable lean teams to scale output without scaling headcount, while preserving authentic brand voice. Nikki brings a grounded, results-driven perspective to the AI conversation:

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