About Us:
ProspectBase is revolutionizing B2B demand generation with innovative solutions while fostering an environment of enjoyment and growth. As a global company, we celebrate the diverse backgrounds of our team, recognizing that our success is fueled by our collective dedication to customer success. When you join ProspectBase, you commit to giving your best and continuously striving for excellence. Our team is the heart of our operations, and your journey toward success begins here!
Your Mission:
ProspectBase is seeking a Senior Data Analyst who possesses a deep passion for leveraging data to drive lead generation campaigns. This role is pivotal in supporting our clients' campaigns by analyzing, building, and validating data to ensure the success of their initiatives. Join us in shaping the future of B2B demand generation through data-driven insights and strategies!
What You'll Do:
• Lead the development and execution of data analytics strategies to support lead generation campaigns for clients.
• Analyze and interpret data to identify insights, trends, and opportunities for optimizing campaign performance.
• Collaborate with internal stakeholders, including product management, sales, and marketing teams, to understand client requirements and translate them into data-driven solutions.
• Build and maintain robust data pipelines, ensuring the accuracy, completeness, and quality of data used in lead generation campaigns.
• Develop and implement data validation processes to ensure the reliability and integrity of data sources used in client campaigns.
• Utilize advanced analytics techniques, including predictive modeling and machine learning, to forecast campaign outcomes and drive strategic decision-making.
• Stay current with industry trends and best practices in data analytics, continuously seeking opportunities to enhance our data capabilities and offerings.
• Provide thought leadership on data analytics best practices, guiding internal teams and clients on effective data-driven strategies.
• Mentor and coach junior members of the data analytics team, fostering their professional growth and development.
Your Profile/Qualifications:
• Bachelor's degree in Data Science, Statistics, Computer Science, or a related field; advanced degree preferred.
• 8+ years of experience in data analytics, with a focus on supporting marketing or lead generation campaigns.
• Proven track record of success in analyzing and interpreting large datasets to drive actionable insights and recommendations.
• Strong proficiency in data manipulation and analysis using tools such as SQL, Python, R, or similar.
• Experience building and maintaining data pipelines, with a keen eye for data quality and integrity.
• Familiarity with data validation techniques and tools, ensuring the reliability of data used in campaigns.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to non-technical stakeholders.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Passion for innovation and continuous learning, with a commitment to staying ahead of emerging trends in data analytics.
Benefits & Perks:
• Opportunities for career advancement and professional development.
• Generous paid time off, including holidays, vacation days, sick time, and parental leave.
• Work-flex policy to support work-life balance.
• Dynamic and collaborative work environment, supported by a diverse and inclusive team.